subaru military discountSubaru of America offers a special discount to members of the United States Armed Forces who reside stateside, are overseas, or are about to return from overseas. Depending on the vehicle model and accessories, qualified applicants may save from $1,300 to $3,300 off of the Manufacturer’s Suggested Retail Price when purchasing or leasing a new Subaru. This discount applies only to new vehicles which are in stock or are special ordered.

Subaru Military Incentive Highlights

  • Bonus Cash: Get $3300 Military Bonus Cash on any new Subaru
  • Major Branches Covered: U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard all have this discount opportunity.
  • Combine with Other Incentives: Combine your military cash with other offers like Loyalty rebate or sales event cash.


Current Subaru Lease Offers


subaru military incentiveThe military discount also applies to servicing the vehicle and it offers 10% off of all Genuine Subaru Parts and factory-installed accessories. Dealers will work together with USAA, the United Services Automobile Association, to benefit the buyer on matters of pricing, financing, and insurance. Vehicles purchased or leased through this program must be for personal use only and must be titled in the name of the qualified participant or the spouse or domestic partner.

Eligibility for the Active Military Discount Program is limited to men and women who are active or reserve members of the United States Air Force, Army, Coast Guard, Marines, National Guard, or Navy, and to their spouses or domestic partners who reside in the same household. Verification of address is required. This special pricing may not be transferred to other family members such as children, siblings, or parents.

To qualify for eligibility, the buyer must provide one of the following items as verifiable proof of military status:

  1. a valid current military identification card;
  2. a Leave and Earning Statement; or
  3. Department of Defense documentation attesting to current duty status.

The military V.I.P. price may be reduced by applicable cash incentives which may be in effect at the time of purchase. The customer is responsible for license and registration fees as well as all applicable local, state, and federal taxes. There may be additional dealer fees.