The end of the year is approaching and BMW wants to give you a head start on the 2014 model year with the First and Goal Sales Event. This obvious reference to Football let us know we are in position to score a new BMW luxury car or SUV. There are over 30 different models to choose from and this sales event offers a $750-$2000 credit depending on the model when you purchase a 2014 BMW. Of course the cheaper models get the $750 credit while the higher priced models enjoy the $2000 First & Goal Credit.

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BMW First & Goal Credit Breakdown

  • $500 credit available on 2014 320i and 320i xDrive Sedans.
  • $750 credit available on 2014 3 Series Sedans, 3 Series Gran Turismos, 3 Series Sports Wagons, X1 and X3 models.
  • $1,000 credit available on 2014 5 Series Sedans, 5 Series Gran Turismos and Z4 models.
  • $1,250 credit available on 2014 X6 models
  • $2,000 credit available on all 2014 6 Series and 7 Series models.

bmw First and Goal imageBut the BMW First and Goal Sales Event is more than just the cash back rebate; there are deep discounts on outgoing 2013 models, wonderful lease specials, and low APR financing rates. It’s said that 50% of new BMW’s on the road today are leased vehicles. That’s because everyone dreams of owning a luxury car but most of us cannot afford it. So the viable option is to lease a BMW for a lot less than if you were to finance and purchase the vehicle. BMW is pushing leases on their new model like the X1 compact crossover SUV and the new 320i. In fact you can lease a whole slew of cars for about the $300 mark.

Then there are the Certified Preowned BMW vehicles which enjoy a warranty along with a thorough inspection. And BMW is offering a low 0.9% APR financing rate during this First and Goal Sales Event. Then you have the incentives and rebates that BMW always offers that include the Loyalty Cash, Holiday Bonus Credit, Military Rebate, and the College Grad Program.

*The up to $2,000 credit is applied against MSRP of final purchase, not title, tax or destination. Credit allowance varies by model.